YG Entertainment - YG 엔터테인먼트
Hi guys!!
Honestly this post was in my head for a few previous year ago, but still I can't find the perfect timing about this 'swag' entertainment agency.
First I know YG artist, they were labeled as a swag artist, from appearance, stage design, and make up for both artist and actor are so cool.
I do not want to post about it's talents personally, but I want to talk YG as global entertainment agency.
So let's begin ~
YG Entertainment (Korean YG 엔터테인먼트) is a South Korean entertainment company established in 1996 by Yang Hyun Suk. The company operates as a record label, talent agency, music production company, event management and concert production company and music publishing house.
In addition, the company currently also operates a number of subsidiary ventures under a separate public traded company YG PLUS, which includes a clothing line, a golf management agency and a cosmetics brand (MOONSHOT). It is currently one of the largest entertainment companies in South Korea.
Formerly home to hiphop group 1TYM, its current roster of artist include some of the biggest K-POP acts to gain international fame, such as PSY, BigBang, 2NE1 (disbanded), WINNER, iKON, and Blackpink as well as actors and actresses including Kang Dong Won, Choi Ji Woo, Cha Seung Won and Lee Jong Suk.
In terms of revenue contribution, Big Bang is the company's biggest act, their 2015 Made albums sold over 5.9 milion copies in China, and over 15 milion copies throughout Asia.
Official content posted by YG and its artist on YouTbe have cumulatively garnered more than 8 billion views.
Official content posted by YG and its artist on YouTbe have cumulatively garnered more than 8 billion views.
Early Success
In March 1996, Yang Hyun Suk, a former of the first generation K-POP group Seo Taiji and Boys, founded YG Entertainment along with his younger brother Yang Min Suk.
In March 1996, Yang Hyun Suk, a former of the first generation K-POP group Seo Taiji and Boys, founded YG Entertainment along with his younger brother Yang Min Suk.
It also established the 'YG Underground' label, which housed 45RPM and Stony Skunk.
Following Seven's success, YG Entertainment turned its attention to forming the its first idol group Big Bang in 2006. Despite an initial lukewarm reception, the group's breakthrough the following year and their consistent popularity have made them one of the biggest and most bankable boy band in the world.
Their debut was followed by the girl group 2NE1 in 2009. Similarly to Seven, both groups have also conducted auccessful careers in Japan.
2012 - present: International Recognition and business expansion
2012 brought YG international recognition when Psy's 'Gangnam Style' gained worldwide popularity as a viral video.
On August 12, 'Gangnam Style' ranked first on YouTube's 'Most Viewed Videos' monthly chart and on August 21, it officially charted at No.1 on the iTunes Music Video Charts. This feat was a first for a South Korean artist. By November 24, 'Gangnam Style' had become the most viewed video in You Tube history. The song was credited as the main reason for YG Entertainment's share prices increasing by more than 60 per cent.
2012 brought YG international recognition when Psy's 'Gangnam Style' gained worldwide popularity as a viral video.
On August 12, 'Gangnam Style' ranked first on YouTube's 'Most Viewed Videos' monthly chart and on August 21, it officially charted at No.1 on the iTunes Music Video Charts. This feat was a first for a South Korean artist. By November 24, 'Gangnam Style' had become the most viewed video in You Tube history. The song was credited as the main reason for YG Entertainment's share prices increasing by more than 60 per cent.
2013, Saw the creening of the reality television program WIN: Who is Next, in wich two team od male trainees competed against each other for the chance to sign a contract with the label to debut as the company's next boy band. The conclusion of the reality series saw the emergence of the boy band Winner, who debuted in 2014.
2014, YG Entertainment acuired T Entertainment's staff and actors including Cha Seung Won, Im Ye Jin and Jang Hyun Sung. Additinally, through the acquisition of modeling agency K-Plus, it expanded its acting division through the acting debuts of models Lee Sung Kyung and Nam Joo Hyuk.
YG also signed contract with actress Choi Ji Woo.
Later, French luxury giant LVMH's private equity arm, L.Capital Asia, announced that it would be investing up to USD 80 million in YG Entertainment headquartered in Singapore, L. Capital Asia would become the second largest investor in YG with an 11.5% stake, second only to Yang Hyun Suk's 28%
In 2014 YG Entertainment also expanded into the beauty industry with the creation of the cosmetics brand Moonshot.
YG also signed contract with actress Choi Ji Woo.
Later, French luxury giant LVMH's private equity arm, L.Capital Asia, announced that it would be investing up to USD 80 million in YG Entertainment headquartered in Singapore, L. Capital Asia would become the second largest investor in YG with an 11.5% stake, second only to Yang Hyun Suk's 28%
In 2014 YG Entertainment also expanded into the beauty industry with the creation of the cosmetics brand Moonshot.
Real estate in Seoul worth KRW 16 billion (USD 14 million) was also purchased for the purpose of expanding their headquarters. In that year, the company also saw the creation of two sub-labels, the first led by Tablo and the second headed by YG producers Teddy Park of 1TYM and Kush of Stony Skunk. Additionally, the member of the losing team from the reality series WIN: Who Is Next, who were forced to disband after losing, regrouped and debuted as iKON, along with new member.
Sixteen years after the group's disbandement, first generation K-pop boy band Sechs Kies signed a contract with YG in May 2016 to relaunch their career. In the same month, Chinese technology enterprises Tecent and Weiying announced an investment of USD 85 million in YG. Weiying took a 8.2% stake in the company and Tencent a 4.5% stake.
YG later added Lee Jong Suk, Kang Dong Won and Kim Hee Jung to their list of actors.
Partnerships
Music:
KT Music - South Korea
YGEX - Japan (avex and YG)
BEC-TERO Music - Thailand
Trinity Optima Production - Indonesia
Tencent - China (online only)
WMG - rest of Asia (Taiwan, Singapore, Hong Kong, etc)
Others
United Asia Management
In April 2011, United Asia Management was formed as a joint talent management agency between YG, SM Entertainment, JYP Entertainment, KeyEast, AMENT, and Star J Entertainment
Live Nation
YG Entertainment first collaborated with Californian concert promotion company Live Nation to produce Big Bang Alive Galaxy Tour 2012. Live Nation subsequently directed the 2NE1 New Evolution World Tour 2012 and the G-Dragon 2013 1st World Tour : One of a Kind. General Manager of Live Nation Asia, Mats Brandt, said in an interview that the company considered Big Bang to have the most potential to become a 'global artist'
Asiana Airlines
Asiana Airlines signed a deal with YG Entertainment in January 2013, providing transportation for its personnel to and form domestic and international destinations in return for advertising.
Philanthropy
YG Entertainment pledged to donate 100 won for every album sold, 1% of all merchandise sales, and 1,000 won for every concert ticket, to charities.
In 2009, they raised USD 141,000 and in 2010 USD 160,000.
The company has also directly delivered USD 4,400 worth of charcoal to families in need during the winter time.
It announced that it would be donating around USD 500,000 for disaster relief to Japan after the 2011 Tohoku earthquake and tsunami.
In 2013, Yang Hyun Suk made headlines when he donated all of the devidends he received as a shareholder of YG Entertainment to help young children needing surgery. His dividends totalled around USD 922,000
In 2015, YG Entertainment donated a total of KRW 100 million (USD 92,450) to the Korean Commitee for UNICEF in disaster relief following the earthquake in Nepal.
Music:
KT Music - South Korea
YGEX - Japan (avex and YG)
BEC-TERO Music - Thailand
Trinity Optima Production - Indonesia
Tencent - China (online only)
WMG - rest of Asia (Taiwan, Singapore, Hong Kong, etc)
Others
United Asia Management
In April 2011, United Asia Management was formed as a joint talent management agency between YG, SM Entertainment, JYP Entertainment, KeyEast, AMENT, and Star J Entertainment
Live Nation
YG Entertainment first collaborated with Californian concert promotion company Live Nation to produce Big Bang Alive Galaxy Tour 2012. Live Nation subsequently directed the 2NE1 New Evolution World Tour 2012 and the G-Dragon 2013 1st World Tour : One of a Kind. General Manager of Live Nation Asia, Mats Brandt, said in an interview that the company considered Big Bang to have the most potential to become a 'global artist'
Asiana Airlines
Asiana Airlines signed a deal with YG Entertainment in January 2013, providing transportation for its personnel to and form domestic and international destinations in return for advertising.
Philanthropy
YG Entertainment pledged to donate 100 won for every album sold, 1% of all merchandise sales, and 1,000 won for every concert ticket, to charities.
In 2009, they raised USD 141,000 and in 2010 USD 160,000.
The company has also directly delivered USD 4,400 worth of charcoal to families in need during the winter time.
It announced that it would be donating around USD 500,000 for disaster relief to Japan after the 2011 Tohoku earthquake and tsunami.
In 2013, Yang Hyun Suk made headlines when he donated all of the devidends he received as a shareholder of YG Entertainment to help young children needing surgery. His dividends totalled around USD 922,000
In 2015, YG Entertainment donated a total of KRW 100 million (USD 92,450) to the Korean Commitee for UNICEF in disaster relief following the earthquake in Nepal.
Sub-Labels
HIGHGRND
HIGHGRND (read as 'high ground') is an independent sub-label handed by Epik High's Tablo. Announced in March 2015, the label was set up by Yang Hyun Suk under the YG Entertainment umbrella as part of a long-term goal to reach out to the Korean indie and alternative scene. On June 21, 2015, Tablo introduced the band Hyukoh via Instagram as the label's first official artist
The Black Label
Following the successful formation of HIGHGRND, on September 22,2015, YG Entertainment announced the creation of another independent sub-label, to be headed by YG Producer Teddy Park and Kush of Stony Skunk. The label curently houses Zion.T, korea's second best selling artist of 2015 after BIGBANG
PSYG
On September 1, 2016, representatives of YG Entertainment announced that Psy would be leading an independent sub-label tittled PSYG, a portmanteau of 'PSY' and 'YG'. The label was registered as a corporate subsidiary in June and marked another chapter in the collboration between Psy and long-time friend Yang Hyun Suk, as it was revealed that the YG CEO had implicity promised the creation of a sub-label when Psy has signed on to the company in 2010 amidst personal difficulties, having been encouragd by his wife to work with the YG founder.
YG PLUS
YG PLUS Inc, previously named Phoenix Holdings Inc, is a publicly-traded media and advertisement company acquired by YG Entertainment in October 2014. Yang Min Suk was appointed as the company's CEO with YG Entertainment owning 38,6% of the company's shares. Some of its notable clients include Coca-cola, SK Telecom and The Face Shop. YG PLUS currently owns 100% of YG K-Plus and YG Golf Academy with minority shares in moonshot and NONAGON.
YG K+
YG K+ is a partnership between YG Entertainment and Korean model management company K-Plus. The merger was announced on February 18, 2014 by co-CEO Yang Min-suk. As of 2014, K-plus model agency housed over 170 models, including Kang Seung-hyun, Park Hyeong-seop, Lee Sung-kyung, Nam Joo-hyuk, and Choi Sora. Since the partnership, K-Plus models have appeared in YG recording artists' music videos, as well as YG-owned brands' advertisement campaigns. YG Entertainment has also reportedly provided YG K+ models with roles in TV dramas, notably Nam Joo-hyuk in Who Are You: School 2015 and Lee Sung-kyung in It's Okay, That's Love, and have formally transitioned models to their acting division.
moonshot
Moonshot, stylized as moonshot, is a cosmetics brand launched by YG Entertainment on October 2, 2014.
Developed with China's Huanya Group and in partnership with the cosmetics manufacturing company COSON, the brand is named after Apollo 11's historical landing on the moon. Its cosmetics are manufactured in South Korea and sold online as well as in-store in Samcheong, where according to Paik Ho-jin, an employee of the brand, Chinese shoppers account for 40-50% of the customers. As part of YG's partnership with French luxury conglomerate LVMH, Moonshot was launched at 11 Sephora stores in Singapore and at 13 Sephora stores in Malaysia on September 24, 2015.
NONA9ON
NONA9ON is a luxury street-wear brand founded in early 2012 by YG Entertainment and Samsung’s textile subsidiary company Cheil Industries
YG Golf Academy
YG Golf Academy was formed by YG Entertainment in 2015 through the acquisition of G-AD Communication, a golf agency that handles notable professional South Korean golfers such as Kim Hyo-joo, Lee Dong-min, Byun Jin-jae, and Yoo Go-un.
YG Foods
The venture is a collaboration between YG Entertainment and Noh Hee-young, the ex-advisor of CJ Group‘s food sector.
Samgeori Butchers : a restaurant chain specializing in high-end cuts of pork served in a laid-back atmosphere
Pizza & Beer Association (PBA) - a freshly baked pizza house.
3 Birds' - a café boasting a health conscious menu and coffee beverages.
K Pub - a pub serving a variety of beers and meat and snack platters.
HIGHGRND
HIGHGRND (read as 'high ground') is an independent sub-label handed by Epik High's Tablo. Announced in March 2015, the label was set up by Yang Hyun Suk under the YG Entertainment umbrella as part of a long-term goal to reach out to the Korean indie and alternative scene. On June 21, 2015, Tablo introduced the band Hyukoh via Instagram as the label's first official artist
The Black Label
Following the successful formation of HIGHGRND, on September 22,2015, YG Entertainment announced the creation of another independent sub-label, to be headed by YG Producer Teddy Park and Kush of Stony Skunk. The label curently houses Zion.T, korea's second best selling artist of 2015 after BIGBANG
PSYG
On September 1, 2016, representatives of YG Entertainment announced that Psy would be leading an independent sub-label tittled PSYG, a portmanteau of 'PSY' and 'YG'. The label was registered as a corporate subsidiary in June and marked another chapter in the collboration between Psy and long-time friend Yang Hyun Suk, as it was revealed that the YG CEO had implicity promised the creation of a sub-label when Psy has signed on to the company in 2010 amidst personal difficulties, having been encouragd by his wife to work with the YG founder.
YG PLUS
YG PLUS Inc, previously named Phoenix Holdings Inc, is a publicly-traded media and advertisement company acquired by YG Entertainment in October 2014. Yang Min Suk was appointed as the company's CEO with YG Entertainment owning 38,6% of the company's shares. Some of its notable clients include Coca-cola, SK Telecom and The Face Shop. YG PLUS currently owns 100% of YG K-Plus and YG Golf Academy with minority shares in moonshot and NONAGON.
YG K+
YG K+ is a partnership between YG Entertainment and Korean model management company K-Plus. The merger was announced on February 18, 2014 by co-CEO Yang Min-suk. As of 2014, K-plus model agency housed over 170 models, including Kang Seung-hyun, Park Hyeong-seop, Lee Sung-kyung, Nam Joo-hyuk, and Choi Sora. Since the partnership, K-Plus models have appeared in YG recording artists' music videos, as well as YG-owned brands' advertisement campaigns. YG Entertainment has also reportedly provided YG K+ models with roles in TV dramas, notably Nam Joo-hyuk in Who Are You: School 2015 and Lee Sung-kyung in It's Okay, That's Love, and have formally transitioned models to their acting division.
moonshot
Moonshot, stylized as moonshot, is a cosmetics brand launched by YG Entertainment on October 2, 2014.
Developed with China's Huanya Group and in partnership with the cosmetics manufacturing company COSON, the brand is named after Apollo 11's historical landing on the moon. Its cosmetics are manufactured in South Korea and sold online as well as in-store in Samcheong, where according to Paik Ho-jin, an employee of the brand, Chinese shoppers account for 40-50% of the customers. As part of YG's partnership with French luxury conglomerate LVMH, Moonshot was launched at 11 Sephora stores in Singapore and at 13 Sephora stores in Malaysia on September 24, 2015.
NONA9ON
NONA9ON is a luxury street-wear brand founded in early 2012 by YG Entertainment and Samsung’s textile subsidiary company Cheil Industries
YG Golf Academy
YG Golf Academy was formed by YG Entertainment in 2015 through the acquisition of G-AD Communication, a golf agency that handles notable professional South Korean golfers such as Kim Hyo-joo, Lee Dong-min, Byun Jin-jae, and Yoo Go-un.
YG Foods
The venture is a collaboration between YG Entertainment and Noh Hee-young, the ex-advisor of CJ Group‘s food sector.
Samgeori Butchers : a restaurant chain specializing in high-end cuts of pork served in a laid-back atmosphere
Pizza & Beer Association (PBA) - a freshly baked pizza house.
3 Birds' - a café boasting a health conscious menu and coffee beverages.
K Pub - a pub serving a variety of beers and meat and snack platters.
YG Offirials:
Source: Wikipedia,
Image source : Google Image and YG Entertainment official website. all picture credit to the owner
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